| აღწერილობა |
xxxii, 1184 p. : ill. ; 25 cm |
| შენიშვნა |
ყდაზე:The state of the art. |
|
ინდექსები: გვ. 1165-1184. |
| შინაარსი |
Foundations of management -- The changing nature of organizations -- Overview / Christopher Lorenz -- International practice : Asea Brown Boveri -- Manfred Kets de Vries / Rosabeth Moss Kanter -- Managing change / Ian Cunningham / Tom Peters -- Building the entrepreneurial corporation / Sumantra Ghoshal and Christopher A. Bartlett -- The changing nature of managerial work. Overview / David W. Birchall / Henri Fayol -- The virtual organization / Laurence S. Lyons / Charles Handy-- Leadership. Overview / Stuart Crainer / Warren Bennis -- The work of the leader / Donald L. Laurie -- International practice : British Petroleum / Peter Phillips -- Strategic management. Overview / Costas Markides / Igor Ansoff -- Mission, vision and strategy development / Andrew Campbell -- Corporate value creation : implementing value-based management / Neil Monnery, Thomas Lewis and Eric Olsen -- Creativity in the search for strategy / Simon Majaro -- The role of project management in implementing strategy / Eddie Obeng -- Quality and beyond. Overview / im Dickson / W. Edwards Deming -- Total quality / Owen Bull -- Customer service / Brian Moores -- Re-engineering. Overview / Stuart Crainer and Eddie Obeng -- Thinkers : Frederick Winslow Taylor -- Re-engineering in practice / Colin J. Coulson-Thomas -- Human resource management. Overview / Shaun Tyson -- Thinkers : / Richard Pascale -- Recruitment and selection / Elizabeth Hartley and Patricia Marshall -- Appraisal / Brian Watling -- Managing high-flyiers / Philip Sadler -- Women in management / Valerie Hammond -- Reward and remuneration / Doug Crawford and Vicky Wright -- Career management / Peter Herriot and Carole Pemberton -- Creating high performance work organizations / Edward E. Lawler -- Empowerment / D. Quinn Mills and G. Bruce Friesen -- International practice : Semco / Ricardo Semler -- Making the organization work-- Overview / Stuart Crainer -- Manufacturing strategy / Jay S. Kim -- Logistics management / Douglas Macbeth -- Outsourcing / Hilary Cropper -- Building customer-supplier relationships / Kenneth Cherrett -- Research and development as a business resource / Michael Kenward -- Managing marketing / Robert Smith -- Managing a salesforce / Ken Langdon -- Design management / Raymond Turner -- Managing corporate identity / Terry Tyrrell -- Education, development and training. -- Overview / Theresa Barnett -- The role of business schools / Arnoud de Meyer -- Top management development / Robert Sharrock -- Evaluating training effectiveness : the stakeholder model / Mark Easterby-Smith -- Outdoor management development / Nicola Phillips -- Management tools and techniques. Managing the management tools. Overview / Darrell K. Rigby and Crawford S. Gillies -- Thinkers / Henry Mintzberg -- Financial management. Overview / Steve Robinson -- Management accounting / Sydney Howell -- Managing the finance function / Charles Colman -- Managing long-term investment decisions / Eddie McLaney -- Managing financial risk / John Heptonstall -- Marketing. Overview / Patrick Barwise -- Brand management / Chris Styles and Tim Ambler -- International practice : Anheuser-Busch / Christopher Stainow -- The Europeanization of brands : beyond the global/local dichotomy / Jean-Noel Kapferer -- Relationship marketing strategy / Adrian Payne ; Database marketing / Patrick Forsyth -- Competitor analysis and benchmarking / Tony Bendell and Roger Penson -- Utilizing technology. Overview / Chris Yapp -- IT management / Veronica Janas -- Multimedia / Peter Chatterton -- Learning. Overview / Jane Cranwell-Ward -- Thinkers : Chris Argyris -- he learning organization / Phil Hodgson -- Self-managed learning Andrew Constable -- Coaching and mentoring Joanna Howard -- Project-based learning Bob Dodds and Bryan Smith-- Using consultants / Stuart McAdam and Mark Pinder -- Communication. Overview / Heinz Goldmann -- Communicating with employees / Brenda McAll -- nternal Marketing / Kevin Thomson -- Negotiating / Jane Hodgson -- Networking / Vivien Whitaker -- Managing international public relations / John Graham -- Government and parliamentary relations / Patrick Law -- Teamworking / Graeme Leith -- Crisis management / Lex Van Gunsteren -- Managing internationally. The transformation of the international economy. Overview / Bruce McKern -- Achieving global competitiveness / Hans A. Wuthrich -- Thinkers : Michael Porter -- Cultural factors in international management / Fons Trompenaars -- Identifying and developing international management competence / Kevin Barham and Claudia Heimer -- Training the international manager / Bruno Dufour -- Managing the global company from the centre / Robin Buchanan and Richard Sands -- Managing the global company / Paul Evans -- The evolution of mergers and acquisitions in Europe / Didier Pene -- International joint ventures / Peter Lorange -- Japanese management / Jacques Gravereau -- New elements in management. The third industrial revolution. Overview Tom Cannon ; Thinkers : Peter Drucker -- Public service management / Catherine Fitzmaurice -- Managing the small business / Panikkos Poutziouris -- Corporate responsibility. Overview / Peter Spooner -- The role of ethics in contemporary management / Thomas M. Kerr -- International practice : Levi Strauss & Co. / David Logan -- Company, community and competitive advantage / David Grayson -- Managing the environment / Kit Sadgrove -- Corporate governance. Overview / Nigel N. Graham Maw -- The role of non-executive directors in corporate goverance / Adrian Cadbury -- Creating an effective board / Colin J. Coulson-Thomas. |
| თემატიკა |
მენეჯმენტი.
|
| დამატებული ავტორი |
Crainer, Stuart, რედაქტორი.
|
| დამატებული სათაური |
Handbook of management |
| ISBN: |
0273606948 |
| UDC: |
005
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