The birth of a notion : The growing pains of an adolescent culture: the codes for love, seduction, and sex ; Living on the axis : the codes for beauty and fat ; First comes survival : the codes for health and youth ; Moving beyond the biological scheme: the codes for home and dinner ; Working for a living: the codes for work and money ; Learning to live with it : the codes for quality and perfection ; More is more: the codes for food and alcohol ; Just put that alibi on my gold card: the codes for shopping and luxury ; Who do these upstarts think they are? : the codes for America in other cultures ; Parting of the Red Sea optional: the code for the American presidency ; Never growing up, never giving up: the code for America.