The entrepreneurial myth ; The entrepreneur, the manager, and the technician ; Infancy: the technician's phase ; Adolescence: getting some help ; Beyond the comfort zone ; Maturity and the entrepreneurial perspective ; The turn-key revolution ; The franchise prototype ; Working on your business, not in it ; The business development process ; Your business development program ; Your primary aim ; Your strategic objective ; Your organizational strategy ; Your management strategy ; Your people strategy ; Your marketing strategy ; Your systems strategy ; A letter to Sarah.